The checklist
| Item | Needed? | Usual place |
|---|---|---|
| Brand name or logo | Always | Front |
| Price | Retail products | Back, or a separate price sticker |
| Size | Apparel and sized goods | Back |
| Barcode (UPC or EAN) and SKU | Selling through retailers or marketplaces | Back, bottom |
| Product or style name, colour | Recommended | Back |
| Short brand story or tagline | Optional | Front or inside a booklet tag |
| Care highlights | Optional | Back |
| Website, social handle or QR code | Optional | Back |
| Material or sustainability claims | Only if you can back them up | Back |
Front vs back
Think of the front as the shop window and the back as the information desk.
- Front: logo or brand name, and nothing that competes with it. A tagline or pattern is fine if the logo still dominates.
- Back: everything the customer or the store needs to sell the product: price, size, barcode, SKU, colour, website.
- Need more room? A booklet hang tag adds pages for a brand story, size guide or care details.
Examples by product
| Product | Front | Back |
|---|---|---|
| T-shirt or hoodie | Logo | Price, size, colour, barcode, website |
| Jeans | Logo, fit name | Fit, size (waist and leg), price, barcode |
| Jewelry | Logo | Price, material (e.g. sterling silver), SKU |
| Candles | Logo, scent name | Burn time, safety notes, website |
| Handmade goods | Brand or “Handmade by” | Materials, care, social handle |
See product-specific options for jewelry tags, candle tags and price and barcode tags.
What belongs on the sewn label instead
Hang tags are removed after purchase, so legally required information has to stay with the product. In the US that means fibre content, country of origin and the manufacturer or RN number on a label attached to the garment, and care instructions on a permanent label. The EU requires fibre composition on a durable label. See label compliance basics and printed care labels.
Design tips
- Keep about 10 mm clear around the hole so nothing is torn or hidden. See hang tag sizes.
- Leave the barcode at full size where possible, and on a white or light background.
- Choose a stock that matches the brand: coated card for colour, kraft for a natural look, black card with foil for premium.
- Start from a free hang tag template with bleed and safe zones already set.